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Research reports

Qualitative research into Three Wishes advertising developments

Three Wishes Foam Bath has to date been advertisedon an extrinsic benefit platform, majoring on the theme 'to make you feel more beautiful'.This research was undertaken to explore alternativepossible communications of Three Wishes,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research into Three Wishes advertising developments . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-three-wishes-advertising-developments-


Research reports

Qualitative research on new alternative advertising concepts for 'Vedra'

'Vedra' Moisturizing Lotion was launched in the UK market in April 1973, with the support of a pressadvertising campaign.A new advertising campaign is now being prepared for'Vedra' and two alternative creative approaches havebeen prepared.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 13, 1975
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Citation

, C. (1975a, January 13). Qualitative research on new alternative advertising concepts for 'Vedra'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-alternative-advertising-concepts-for-vedra-


Research reports

Qualitative research on cosmetic mouthwash advertising 'Aura'

A new cosmetic mouthwash brand- 'AURA' - is currentlybeing developed. The product formulation was underconsideration at the time of this research, but a creative strategy has been devised and a 3D secondanimatic ('Norah') produced for research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1975
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Citation

, C. (1975a, January 11). Qualitative research on cosmetic mouthwash advertising 'Aura'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cosmetic-mouthwash-advertising-aura-


Research reports

Research report on Polo advertising research

Following earlier qualitative research on Attitudestowards Mints, J.W.T has produced fournew advertising approaches as stimuli to develop anew advertising campaign for Polo. The objectives of the research reported here were toassess: 1. Current...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 9, 1975
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Citation

, C. (1975a, January 09). Research report on Polo advertising research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-report-on-polo-advertising-research


Research reports

Brycreem

Four possible approaches for a new press campaign forBrylcreem have been prepared. All are designed toattract men, aged 20-35 years; both users andnon-users of all hairdressings. The strategy of each campaign is to project the imageof...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 15, 1974
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Citation

, C. (1974a, December 15). Brycreem. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brycreem


Research reports

Makin commercial research

In June-July of this year, a series of group discussions wascommissioned as part of a larger research program, designedto provide a comprehensive evaluation of the effect of the newManikin campaign. As a consequence, two new commercials ('Beach'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 6, 1974
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Citation

, C. (1974a, December 06). Makin commercial research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/makin-commercial-research


Research reports

Nescore

Nestles is considering the marketing of a new brand ofInstant Coffee, intended primarily to compete againstthe increasing sales of cheaper brands - Own Brands andnow, Brooke Bonds Brazilian. The objects of the research were primarilyconcerned with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 2, 1974
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Citation

, C. (1974a, December 02). Nescore. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nescore


Research reports

Research into Complan TV advertisements

Complan is currently sold almost exclusively in chemists and tends to be bought for consumption by old people andinvalids. The primary objective of the present qualitativeresearch was to determine whether a new advertising approachrepresented by 3...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 18, 1974
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Citation

, C. (1974a, November 18). Research into Complan TV advertisements. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-into-complan-tv-advertisements


Research reports

Ribena

Five alternative television campaigns have been developedas potential replacements for the current 'Generations'theme. The aim of each of these prospective campaigns wasto increase the frequency of Ribena consumption amongstRibena buyers, and also to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 6, 1974
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Citation

, C. (1974a, September 06). Ribena. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ribena